Marketing

We here at FoodBlogSA are offering a new service, restaurant video production, from start to finish, for social media promotion! We have found that publishing short, bite sized videos on social media has a really positive impact on user engagement and give customers a more tangible idea of what restaurants have to offer. It’s a […]

With more millennial travellers – local and international – the importance of reviews has become more and more apparent, resulting in either a booking or not. Ashleigh and Quinton McHaffie, the founding owners of Social Places and GoReview realised the demand within the hospitality industry and launched GoReview – to manage online reputation and offer […]

What’s the best way to market your restaurant, coffee shop, bar, eatery, or cafe online?  Since you can’t offer food samples over the Internet, showcasing your menu on video is the next best thing. 30-60 second online videos designed specifically for restaurants, coffee shops, candy shops and cafes.  These beautiful, high definition videos allow visitors […]

We love sharing quick and easy strategies to help you get more traffic to your Facebook Page. If you just created a new Page or have a small following, this technique is for you. Facebook has a feature that allows you to invite people to Like your Facebook Page who have liked your posts. It […]

The key to succeeding with any Facebook Page is to gain a significant amount of fans. The more Facebook Page Likes you gain, the more engagement you will receive when trying to bring your message across without having to use any advertising spend. As your posts get liked and shared, your Page’s reach and visibility […]

If you’ve ever read Jamie Oliver’s 15 Minute Meals, you will have noticed that without preparation, those meals will never be ready within that given time. The same is true when creating your own website. Preparation is key. Have all log-in details ready Write all copy for each page ahead of time Have all images […]

SEO is one of the best ways to drive traffic to your website, but it’s probably also the most technical aspect of your marketing strategy. As such we have compiled a handy guide highlighting a few SEO Basics for Restaurants. On food-blog.co.za, we focussed on SEO from the get go with Google being the main […]

Is your business marketing on Instagram? While hashtags originated on Twitter, they quickly became part of each social media channel. At this point, Instagram hashtag density tends to be much greater than Twitter’s because companies realize the success of their Instagram marketing depends on proper hashtagging. One of the ways people find content and contributors they […]

Cape Town-based SWARM Loyalty, a specialist developer of mobile loyalty and customer marketing applications, has helped Starbucks South Africa deliver its much-anticipated loyalty programme, Starbucks Rewards. SWARM was tasked with integrating the three key components of the Starbucks Rewards system: the point of sale (POS) system, the Starbucks website and the Starbucks Mobile App. The […]